"He's a bit... Billy Graham, you know?"

Our Editor Writes:

On making a successful trailer

Not that we here at the 'Crow know too much about this - our previous efforts have involved wooden swords, parasols, and lots of running - but let's talk about trailer music for a moment, shall we?

I like the idea of The Adjustment Bureau. I really do - the whole 'rebelling against a destiny not planned by you' aspect. It's not an easy sell to the general public, necessarily - quasi-science fiction based on Philip K Dick rarely goes well (see A Scanner Darkly, for instance, or the troubles Blade Runner had in getting through production and out the other side, not least of which were monotone voice-overs). So, the film's destiny - even starring Matt Damon, Emily Blunt and Terence Stamp et al - is nebulous at best. Is it a love story? Or maybe science fiction? Or a contemporary science fiction love story? Something tells me that by the end love will have conquered the evil machinations of the Planners, but hey, I'm cynical like that.

Or is it the story of a mutant changed into an indestructible killing machine by the US government?

Funny thing, trailer music.

Go back to The Adjustment Bureau's trailers page. Watch the trailer from 1:23 onwards.

Now go here, and watch the trailer from the start.

Kind of similar, no?

Then again, both films feature protagonists confronted by shadowy conspiracies and who have to beat the conspiracy to find out the truth about their lives, their destiny and the woman they love.

It's just that one of them has an indestructible skeleton. So hey.

I know there's only so much music to go around, and that if a tune fits, work it... But seriously, do Universal want their viewers to subconsciously think of OTT fighting mutants instead of A Love Story That Defies Destiny?